United Way kicks off 2020 campaign in unique fashion

Due to the COVID-19 pandemic, the United Way of East TN Highlands was forced to get creative with this yearís campaign kickoff. Instead of holding its traditional luncheon, the group adopted a hybrid approach, mixing virtual and small in≠person events last week to launch the 2020 Annual Giving Campaign.

The United Way of East TN Highlands kicked off its 2020 Annual Giving Campaign a little different this year with a mix of virtual and in-person events throughout the day on Aug. 27. The goal for this year’s campaign is $1.5 million, and that money will help over 40 nonprofit programs in alignment with the United Way’s mission to break the cycle of poverty by strengthening the health, education, and financial stability of every person in our community.

Dr. Steve Barnett receives a $2,500 check from the local United Way to help lessen the effects COVID-19 has had on Johnson City Schools.

To kick off the 2020 Campaign, the United Way of East TN Highlands donated $2,500 to all the school systems in their service area for a total of $12,500. This donation will help lessen the effects of the COVID-19 pandemic on children as they start the school year, whether they learn from home or at school.

“Even though things might look a little different this year, we are excited to kick off the 2020 Campaign because we’ve already seen the power of community during this pandemic,” said Donna Depew, Board Chair.


About Author

Comments are closed.