New rules to impact proposed MSHA-Wellmont merger


By Jeff Keeling 

It is the policy of this state, in certain instances, to displace competition among hospitals with regulation to the extent set forth in this part and to actively supervise that regulation to the fullest extent required by law, in order to promote cooperation and coordination among hospitals in the provision of health services and to provide state action immunity from federal and state antitrust law to the fullest extent possible to those hospitals issued a certificate of public advantage under this section.”

Amended section of Tennessee’s Hospital Cooperation Act

Editor’s note: A longer version of this story will appear in the September issue of The Business Journal and at

If they’re to be deemed “better together” by state regulators, the Tri-Cities’ two hospital systems will need to create one system that leads to a healthier regional population, greater access to health care and preventive services, reduction in operating expenses, and lower consumer prices. Oh, and they’ll need a plan to return to two separate systems if the state decides they’re not adequately meeting those and other expectations. That’s the takeaway from a recently published set of Tennessee Department of Health rules COPArules governing Tennessee’s recently amended “Certificate of Public Advantage” (COPA) law that would allow for the proposed merger, and subsequent reduction in competition, it would create.

In addition to protecting the public, a major reason for what Mountain States Health Alliance CEO Alan Levine called a “robust posture” by the state is to steer clear as much as possible of antitrust action by the Federal Trade Commission (FTC). A recent decision out of Georgia upholding an FTC action surrounding a hospital merger was likely front of mind as lawmakers tweaked the COPA law, called the “Hospital Cooperation Act of 1993,” this spring in anticipation of the merger proposal.

Mountain States Health Alliance CEO Alan Levine.

Mountain States Health Alliance CEO Alan Levine.

Given the consolidation that’s occurred in the industry, both with hospitals and now with the insurance companies, what’s readily evident to me is that the state is in a better position to know the healthcare marketplace in each area of the state, and is in a better position to regulate it, than Washington is,” Levine told News and Neighbor’s sister publication, The Business Journal, Sept. 3.

Wellmont Health System and Mountain States have, since their April betrothal, been trumpeting the notion that they’ll be “Better Together” following approval and consummation of a merger. The systems also have known and accepted since then that the state will judge whether they’re truly better together, given that a merger will essentially create a monopoly.

With mid-July’s publication of emergency rules promulgated by the Department of Health, the systems learned more about just how high that bar will be. An exhaustive 12-page document drafted by the department’s Malaka Watson and dated July 14 is effective through Jan. 10, 2016 – a date likely to be well into the systems’ application process for a COPA. Those rules flow from several causes: the revision of the law that allows a COPA to be granted and administered by the state; the desire to avoid issues with federal antitrust concerns; and the imminent submission of the Wellmont-Mountain States merger proposal.

The Department of Health rules, which will be replaced at some point by a version that has gone through the standard review and public comment process, govern application for a COPA, “terms of certification issuance,” issuance of a COPA, active supervision by the terms of certification, and modification or termination. They also provide a purpose and definitions, deal with public notice and hearings, and with hearings and appeals.


Bruce Shine discussed Tennessee's COPA law at an August 2014 public forum in Kingsport.

Bruce Shine discussed Tennessee’s COPA law at an August 2014 public forum in Kingsport.

Bruce Shine is a Kingsport attorney who has followed the local merger talk since it first surfaced in August 2014, and in fact reviewed COPA law for the audience at a public meeting that month in Kingsport. Shine saidhe is cautiously hopeful that the state rules can create a structure that ensures such a massive change – which also includes a major role for East Tennessee State University – brings about the promised benefits. Shine said a required “index” with proposed measures and baseline values related to the overall population’s health will be a key. Per the rules, potential measures of such an index can include: improvements in the population’s health that exceed measures of national and state improvement; continuity in available services; access and use of preventive treatment; operational savings projected to lower health care costs to payers and consumers; and improvements in quality of services as defined by surveys of the Joint Commission (the accrediting body for health care organizations).

“The index is going to be the critical thing that determines whether this program is working, whether it’s servicing the people,” Shine said. “And it’s going to be pretty specific. The end effect is that it’s got to show that the advantage (over the current competitive status quo) is clear and convincing. If it doesn’t then they’re out of it.”

The new COPA law itself adds two new benefits that “may result from the cooperative agreement” to the previous list of five. They are, “demonstration of population health improvements in the region served according to criteria set forth in the agreement and approved by the department;” and “the extent to which medically underserved populations have access to and are projected to utilize the proposed services.”

What the Supremes have to do with it

The new language introducing the amended COPA law shows clear state efforts to keep any approved COPA free from federal antitrust action. Just as clearly, it is written to avoid a scenario similar to that undergone by the state of Georgia and Phoebe Putney Health System.

In the Phoebe case, the Federal Trade Commission in 2011 objected to Phoebe Putney’s proposed acquisition of rival Palmyra Park Hospital in the Albany, Ga. market. The FTC held that “the deal will reduce competition significantly and allow the combined Phoebe/Palmyra to raise prices for general acute-care hospital services charged to commercial health plans, substantially harming patients and local employers and employees.” After two courts sided with Phoebe, the Supreme Court in 2013 reversed the decision. But by then, it was essentially too late to unwind the merger, a reality that did not escape Ms. Watson in her promulgation of the rules. They require a “plan of separation” that would make it feasible “to return the parties to a Cooperative Agreement to a pre-consolidation state.”

The Supreme Court found that “Georgia has not clearly articulated and affirmatively expressed a policy to allow hospital authorities to make acquisitions that substantially lessen competition.”

The ruling seems to suggest such a policy would have been a path to “state action immunity,” a concept with precedent dating back to a 1943 case, Parker v Brown. That case found state authorities, “are immune from federal antitrust lawsuits for actions taken pursuant to a clearly expressed state policy that, when legislated, had foreseeable anticompetitive effects.”

That is what the amended COPA law attempts to do with its language in Section 2 concerning state policy, “in certain instances,” to displace competition. Another new piece of language in the amended law requires the Department of Health to review the COPA at least annually. If “the likely benefits resulting from a certified agreement no longer outweigh any disadvantages attributable to any potential reduction in competition,” the department can seek a modification, or terminate it (subject to appeal).

“The statute under which they’re operating should give comfort to the public that there’s a structure in place that will protect them from the adverse effects of a merger,” Shine said. “Whether it works or not is an entirely different matter, and there it lies with the commissioner of the Department of Health.”

Levine said while the Department of Health rules are stringent, he’d much rather see the state in charge of ensuring the merger is beneficial to the region – both to the hospital systems and the public.

I think the reason they’ve done that is the state has to presume, from their perspective, that others may try to do it, too (receive a COPA). They want to establish a precedent that they’re going to be very engaged and they’re going to ask the tough questions, which they should.”

Levine also expressed confidence that the revised COPA law (and a similar new law in Virginia) and the Department of Health’s rules and oversight are more than adequate to assuage federal concerns.

We’re following decades of precedent under the state action immunity. So we are well within the boundary that we should be operating in, and our commitment is that we’re going to continue to do that.”

Details that will matter

The recently published rules envision, if not require, a new system that’s better than the two current ones at providing health care, and that does it less expensively.

The “big three” general issues that emerge relate to population health, access and cost. On the cost side, the application’s “description of financial performance” must show how the merger can result in lower prices for consumers and better margins for the newly merged system.

The population health and access pieces go somewhat hand in hand. The application must show proposed use of cost savings to fund low or no-cost services – immunizations, mammograms, chronic disease management and the like, “designed to achieve long-term population health improvements.”

The rules regarding every factor can be viewed in their entirety at

Levine has pointed to a COPA governing hospital care in the Asheville, N.C. market as a model for this proposed merger. The Mission system’s cost containment, health results and quality measures all suggest it can be done. Whether that can be successfully emulated, with appropriate variations, in a larger, two-state system is a question that probably won’t be answered until the merger, if approved, has been in place for several years if not longer.

Shine acknowledged that rapid changes in health care have created, “a new ballgame.”

“What the document that is going to be filed with the Department does is set goals and aspirations, and mechanisms for accomplishing those specific goals,” Shine said. “And then the Department says, ‘we’re going to check into, on a regular basis, whether you’ve done this.’

“The question becomes, ‘can those noble goals and aspirations become a reality, and if so, who’s responsible?’ Well, first of all, the new merged entity is responsible. Who should bring to their attention the deficiencies? The public and the commissioner.”

Much of what comes forth during the application process will be public record, and The Business Journal and News and Neighbor will endeavor to provide useful data online. A copy of the amended COPA law can be viewed at The old version is at Information on the systems’ merger endeavor, including upcoming public meeting dates, is at




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