“Half Mile Heat” focuses on what’s happening race week in the area and beyond. The colorful souvenir magazine is an informative blend of racing news, entertainment news and advertising designed to showcase our area and its many businesses.
Over 200,000 race fans will come to our area to see NASCAR’s hottest racing and will spend well over $155 million dollars in direct impact money while here.* (food, lodging, shopping, tickets, and more) An additional $630 million in indirect money (revenue generated and put to other uses) from the races will impact our area communities. This happens at both the Food City 500 race and the August Irwin Tools Night Race.*
About 136,000 or 68% of the fans stay an average 4 days and will spend $900 per person including: lodging, meals, shopping, souvenirs, beverages, attractions (including tickets) entertainment, gas and other items.* Regional attendees spend an average $375 per person. Race fans and family look for and want information about the area: where to eat, sleep, shop and enjoy what we have to offer. Race fans can rely on “Half Mile Heat” magazine to give them needed information about the area, businesses and attractions.
A lucrative market in an exclusive publication offers targeted customers for your business. Our publication, locally owned with offices in Johnson City, TN, is produced by professionals with many years of experience. You can count on “Half Mile Heat” for information to be used race after race.
*Expenditures per fan from Johnson City and Bristol Area Chambers of Commerce.————————–
Advertising Deadline: Noon, Tuesday, August 12th
Call 423.979.1300 or email marketing@jcnewsandneighbor.com for more information.
Download the Half Mile Heat August 2014 media kit here
Photo courtesy Bristol Motor Speedway
