Johnson City Awarded opportunity to host GEICO Motorcycle Hot Bike Tour

Brenda Whitson announces the Geico Hot bike Tour thats coming to Johnson City in September.

Brenda Whitson announces the Geico Hot bike Tour thats coming to Johnson City in September.

The pages of Hot Bike magazine are set to come to life on the downtown streets of Johnson City on Sept. 8–10, 2017, when the national motorcycle enthusiast brand stops in the city as part of the GEICO Motorcycle Hot Bike Tour, a three-day celebration of full-throttle action.

The tour, which is in its fifth year, will bring motorcycle enthusiasts and industry leaders together to celebrate the open road with bike shows, music, food, vendors and bike rides from Johnson City. This remarkable ride will be the ultimate steel-horse cavalry of motorcycle enthusiasts from all over the nation to explore the Southern Dozen and show off their bikes and their passion.

Returning to this year’s event will be the popular Hot Bike Invitational Bike Build-Off, featuring top motorcycle builders from around the country. The designers not only create the world’s best custom bikes, but they must also prove their bikes can ride as well as look good.

The 2017 tour will begin on organized rides that originate from renowned motorcycle shops, dealerships, and landmarks around the country. The rally gains momentum as riders join the journey with various routes across the country. All roads will take them to the grand finale in Downtown Johnson City, Tennessee. Thousands of motorcycle enthusiasts are expected to unite for a weekend of entertainment and displays.

Johnson City was awarded as the host of the Hot Bike Tour because, in addition to boasting a

large contingent of motorcycle owners and enthusiasts, the city is an ideal leisure destination. Johnson City is rich in history and some of the most scenic byways in the nation, many of which are included in the Southern Dozen – a series of adventure rides with leaning curves and lush terrain that vary from beginner to advanced rider levels.

“We anticipate that we will pick up riders from all over the region ready to boost the economy and enjoy the bikes and activities planned in and around Tennessee,” Hot Bike Editor-in-Chief Jeff Holt said.

“Johnson City is thrilled to have been awarded as Host City for the 2017 Hot Bike Tour,” said Brenda Whitson, Executive Director for the Johnson City Convention & Visitors Bureau. “On behalf of the hospitality community, we look forward to welcoming riders and know Johnson City will help create a memorable atmosphere for the Tour. We encourage everyone to come early and experience Johnson City’s vibrant culture, celebrated local cuisine, craft breweries, and scenic roadways along the Southern Dozen.”

All makes and models of bikes may participate in the tour. Motorcycle owners are able to pick up and take off from any route to join fellow motorcyclists for the weekend to the grand finale stop in Johnson City, Tennessee. This event is open and free to the public. More information can be found at


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